Market research is a set of tools and techniques essential for the development of a marketing exercise, because by using this you can monitor in detail the environment and the actions of the target group that is being studied, identifying their needs, their tastes, their preferences, etc

This research seeks to guide the company to make informed decisions when developing a campaign of expectation, launch, activation, etc, thus increasing your chances of success in the implementation of the same.

It is a piece of advertising key at the time of announcing a campaign or a brand, because the area where it is advertised it is very broad and can have a visibility very extensive, in addition to causing a direct impact to the public, either pedestrians or drivers and is very versatile, it can be accompanied by promoters that reinforce their use.

As the carriage fence is an advertising medium is very powerful, since it has similar features, with the twist that this does not have platforms and media to promoters but a compartment in crystal, which can operate at
the same time as a mobile office, very valuable resource to display either the product or the activation is in progress.

Below The Line (on the line) or BTL as they are commonly known, are advertising techniques not massive, or techniques little used, are typically targeted at the market segments are very specific, but with a sensory impact is much more effective than traditional advertising, these techniques are characterized by high degrees of creativity and planning, always looking to generate surprise and expectation in the audience.

These innovative models of advertising to generate new channels of communication with the target goal, managing to arouse in them a more effective response to the stimulus advertising.

Digital Marketing is to carry out the marketing strategies in the different digital media that exist today. In the universe online replicating the techniques used in the universe off-line.

Manage the social networks is to represent online the mark of a company, maintaining direct contact with the target audience. 

The activities of this administration revolve around the care of the community, seeking to satisfy their needs, queries, complaints, suggestions, and comments among other things.

When given the social networks of a company to create content for the different channels of information, communicating what the brand quiete stream, and the user needs or wants to know.

In this new way of communicating appear new instruments such as the immediacy, the new networks that arise day-to-day, and the opportunity to measure the results of the strategies that are being performed. 

Political marketing is a method or set of activities, techniques and strategies that addressed a political actor, to bring the relationship between the electorate and candidates@, a government, a party or a political group, to develop a political image of solid, that projects confidence and security.

It is based on the research, management, planning, political science, sociology, electoral and communication. This respects the personalities of the candidates, proposed to reasonable offers and guides the development of the countries.

The elements that characterize the political marketing are:

• Qualitative and quantitative research of the market election.
• Advice to professional services consulting policy.
• Optimization of the management of the resources of election campaigns.
• Communication policy based on strategy, design and execution.

Some strategies of political marketing are:

• Analysis of the Market Election.
• Creation of a brand policy.
• Construction of a community.
• Investment in Content.
• Presence in Social Networks.