{"id":5763,"date":"2018-10-31T10:53:58","date_gmt":"2018-10-31T15:53:58","guid":{"rendered":"https:\/\/grafikar.co\/?page_id=5763"},"modified":"2021-09-16T09:40:23","modified_gmt":"2021-09-16T14:40:23","slug":"marketing","status":"publish","type":"page","link":"https:\/\/grafikar.co\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5763\" class=\"elementor elementor-5763\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc54fc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc54fc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;944b38c&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8301e1\" data-id=\"a8301e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81b1dfc elementor-widget elementor-widget-jet-headline\" data-id=\"81b1dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"jet-headline jet-headline--direction-horizontal\"><span class=\"jet-headline__part jet-headline__first\"><span class=\"jet-headline__label\">MARKE<\/span><\/span><span class=\"jet-headline__part jet-headline__second\"><span class=\"jet-headline__label\">TING<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b21a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b21a44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;23b37d0&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3302a3\" data-id=\"d3302a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad3a37a elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"ad3a37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1811\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1811\" aria-expanded=\"false\">ESTUDIO DE MERCADOS<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1812\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1812\" aria-expanded=\"false\">CARRO VALLA<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1813\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1813\" aria-expanded=\"false\">CARRO VITRINA<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1814\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1814\" aria-expanded=\"false\">BTL<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1815\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1815\" aria-expanded=\"false\">ADMINISTRACI\u00d3N DE REDES SOCIALES \/ MARKETING DIGITAL<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1816\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1816\" aria-expanded=\"false\">MARKETING POL\u00cdTICO<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1811\" aria-expanded=\"false\">ESTUDIO DE MERCADOS<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1811\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1811\" tabindex=\"0\" hidden=\"false\"><p>\u00a0<\/p><p>La investigaci\u00f3n de\u00a0mercados es un conjunto\u00a0de instrumentos y t\u00e9cnicas\u00a0indispensables para el\u00a0desarrollo del ejercicio\u00a0de marketing, porque\u00a0mediante esta se puede\u00a0monitorear de forma\u00a0detallada el entorno y\u00a0las acciones del grupo\u00a0objetivo que se est\u00e9\u00a0estudiando, identificando\u00a0sus necesidades, sus\u00a0gustos, sus preferencias, etc.<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7700 alignleft\" src=\"https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-300x191.jpg 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-768x488.jpg 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing.jpg 800w, https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-560x356.jpg 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-400x254.jpg 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2019\/09\/marketing-472x300.jpg 472w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Esta investigaci\u00f3n busca orientar a la empresa para tomar decisiones acertadas a la hora de desarrollar una campa\u00f1a de expectativa, lanzamiento, activaci\u00f3n, etc. aumentando as\u00ed sus posibilidades de \u00e9xito en la aplicaci\u00f3n de la misma.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1812\" aria-expanded=\"false\">CARRO VALLA<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1812\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1812\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0<\/p><p>Es una pieza publicitaria\u00a0clave al momento de dar\u00a0a conocer una campa\u00f1a\u00a0o una marca, puesto\u00a0que el \u00e1rea en donde se\u00a0publicita es muy amplia y\u00a0puede tener una visibilidad\u00a0muy extensa, adem\u00e1s de\u00a0que causa un impacto\u00a0directo al p\u00fablico, ya sea\u00a0a peatones o conductores\u00a0y es muy vers\u00e1til,\u00a0 puede ir\u00a0acompa\u00f1ada de promotores\u00a0que refuercen su uso.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-6434\" src=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-300x300.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-300x300.png 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-150x150.png 150w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-768x768.png 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-460x460.png 460w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-560x560.png 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-104x104.png 104w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-260x260.png 260w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-78x78.png 78w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-270x270.png 270w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-600x600.png 600w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-100x100.png 100w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-400x400.png 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-675x675.png 675w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-286x286.png 286w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1-450x450.png 450w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VALLA-1.png 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1813\" aria-expanded=\"false\">CARRO VITRINA<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1813\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1813\" tabindex=\"0\" hidden=\"hidden\"><p><img decoding=\"async\" class=\"alignleft wp-image-6436\" src=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-300x300.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-300x300.png 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-150x150.png 150w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-768x768.png 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-460x460.png 460w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-560x560.png 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-104x104.png 104w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-260x260.png 260w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-78x78.png 78w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-270x270.png 270w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-600x600.png 600w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-100x100.png 100w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-400x400.png 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-675x675.png 675w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-286x286.png 286w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1-450x450.png 450w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/CARRO-VITRINA-1.png 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>\u00a0<\/p><p>Al igual que el carro\u00a0valla es un medio de\u00a0publicidad muy potente,\u00a0puesto que tiene\u00a0caracter\u00edsticas similares,\u00a0con la peculiaridad\u00a0de que este no tiene\u00a0plataformas y soportes\u00a0para promotores sino un\u00a0compartimento en cristal,\u00a0que puede funcionar a<br \/>la vez como una oficina\u00a0m\u00f3vil, recurso muy valioso\u00a0para la exhibici\u00f3n ya sea de\u00a0producto o de la activaci\u00f3n\u00a0que se est\u00e9 realizando.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1814\" aria-expanded=\"false\">BTL<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1814\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1814\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0<\/p><p>Below The Line (bajo la l\u00ednea)\u00a0o BTL como se les conoce\u00a0com\u00fanmente son t\u00e9cnicas\u00a0publicitarias no masivas,\u00a0o t\u00e9cnicas poco usadas,\u00a0normalmente van dirigidas\u00a0a segmentos de mercado\u00a0muy espec\u00edficos pero con\u00a0un impacto sensorial mucho\u00a0m\u00e1s eficaz que la publicidad\u00a0tradicional, estas t\u00e9cnicas\u00a0se caracterizan por altos\u00a0grados de creatividad y\u00a0planificaci\u00f3n, buscando\u00a0siempre generar sorpresa y\u00a0expectativa en el p\u00fablico.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6438 alignright\" src=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-300x300.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-300x300.png 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-150x150.png 150w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-768x768.png 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-460x460.png 460w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-560x560.png 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-104x104.png 104w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-260x260.png 260w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-78x78.png 78w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-270x270.png 270w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-600x600.png 600w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-100x100.png 100w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-400x400.png 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-675x675.png 675w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-286x286.png 286w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1-450x450.png 450w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/11\/BELOW-THE-LINE-1.png 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>Estos modelos innovadores\u00a0de publicidad generan\u00a0nuevos canales de\u00a0comunicaci\u00f3n con el target\u00a0objetivo, logrando despertar\u00a0en ellos una respuesta\u00a0m\u00e1s efectiva al est\u00edmulo\u00a0publicitario.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1815\" aria-expanded=\"false\">ADMINISTRACI\u00d3N DE REDES SOCIALES \/ MARKETING DIGITAL<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1815\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1815\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0<\/p><p><strong>Marketing Digital<\/strong>\u00a0es llevar a cabo estrategias de comercializaci\u00f3n en los diferentes medios digitales que existen hoy en d\u00eda. En el universo <strong>online<\/strong> se replican las t\u00e9cnicas que se usan en el universo off-line.<\/p><p><strong>Administrar las redes sociales<\/strong> es representar online la marca de una empresa, manteniendo el contacto directo con el p\u00fablico objetivo.\u00a0<\/p><p>Las actividades de \u00e9sta administraci\u00f3n giran alrededor\u00a0 de la atenci\u00f3n a la comunidad, buscando satisfacer sus necesidades, consultas, quejas, sugerencias y comentarios entre otras cosas.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7204\" src=\"http:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-300x188.jpg\" alt=\"Administraci\u00f3n de redes sociales, social media marketing, communyty, community manager\" width=\"450\" height=\"281\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-300x188.jpg 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-768x480.jpg 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-560x350.jpg 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-600x375.jpg 600w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-400x250.jpg 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales-480x300.jpg 480w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/redes-sociales.jpg 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>Cuando se administran las redes sociales de una empresa se crean contenidos para los diferentes canales de informaci\u00f3n, comunicando lo que la marca quiete transmitir y el usuario necesita o quiere saber.<\/p><p>En esta nueva manera de comunicar aparecen nuevos instrumentos como la inmediatez, las nuevas redes que surgen d\u00eda a d\u00eda, y la oportunidad de medir los resultados de las estrategias que se realizan.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1816\" aria-expanded=\"false\">MARKETING POL\u00cdTICO<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1816\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1816\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0<\/p><p>El marketing pol\u00edtico es un m\u00e9todo o conjunto de actividades, t\u00e9cnicas y estrategias que direccionan a un actor pol\u00edtico, para acercar la relaci\u00f3n entre el electorado y un candidat@, un gobierno, un partido, o un grupo pol\u00edtico, al desarrollar una imagen pol\u00edtica s\u00f3lida, que proyecte confianza y seguridad.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7327\" src=\"http:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-1-300x162.jpg\" alt=\"\" width=\"450\" height=\"243\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-1-300x162.jpg 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-1-400x216.jpg 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-1.jpg 469w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>Se basa en la investigaci\u00f3n, gesti\u00f3n, planificaci\u00f3n, ciencias pol\u00edticas, sociolog\u00eda electoral y la comunicaci\u00f3n. Este respeta las personalidades de los candidatos, propone ofertas razonables y orienta el desarrollo de los pa\u00edses.<\/p><p>Los elementos que caracterizan al marketing pol\u00edtico son:<\/p><ul><li>Investigaci\u00f3n cuantitativa y cualitativa del mercado electoral.<\/li><li>Asesor\u00eda a servicios profesionales de consultor\u00eda pol\u00edtica.<\/li><li>Optimizaci\u00f3n de la administraci\u00f3n de los recursos de campa\u00f1as electorales.<\/li><li>Comunicaci\u00f3n pol\u00edtica basada en estrategia, dise\u00f1o y ejecuci\u00f3n.<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7203\" src=\"http:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-300x188.jpg\" alt=\"marketing pol\u00edtico\" width=\"450\" height=\"281\" srcset=\"https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-300x188.jpg 300w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-768x480.jpg 768w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-560x350.jpg 560w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-600x375.jpg 600w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-400x250.jpg 400w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico-480x300.jpg 480w, https:\/\/grafikar.co\/wp-content\/uploads\/2018\/12\/marketing-politico.jpg 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>Algunas estrategias del marketing pol\u00edtico son:<\/p><ul><li>An\u00e1lisis del Mercado Electoral.<\/li><li>Creaci\u00f3n de una marca pol\u00edtica.<\/li><li>Construcci\u00f3n de una comunidad.<\/li><li>Inversi\u00f3n en Contenido.<\/li><li>Presencia en las Redes Sociales.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcaf8d7 invert elementor-section-stretched elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcaf8d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8b1237e&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-705e776\" data-id=\"705e776\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87f1829 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"87f1829\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><span style=\"vertical-align: inherit;\">\u00bfcansado de crear estrategias de marketing sin resultados?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0f30b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ad0f30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con nuestra gran experiencia, contratarnos se convertir\u00e1 en la mejor soluci\u00f3n para crear campa\u00f1as y estrategias que impulsen tu negocio!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7fbce elementor-invisible elementor-widget elementor-widget-jet-headline\" data-id=\"5b7fbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"jet-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"jet-headline jet-headline--direction-horizontal\"><span class=\"jet-headline__part jet-headline__first\"><span class=\"jet-headline__label\">\u00bfQuieres trabajar con<\/span><\/span><span class=\"jet-headline__space\">&nbsp;<\/span><span class=\"jet-headline__part jet-headline__second\"><span class=\"jet-headline__label\">expertos en marketing?<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-099c3bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"099c3bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;2162b3d&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-be6fe5d\" data-id=\"be6fe5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9989025 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9989025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/grafikar.co\/citas\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">cotiza hoy tu extrategia haciendo &gt; click aqu\u00ed &lt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c57c53 invert elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c57c53\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8b1237e&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-485384a\" data-id=\"485384a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4dc67 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fe4dc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><span style=\"vertical-align: inherit;\">\u00bfcansado de crear estrategias de marketing sin resultados?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea775b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6ea775b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con nuestra gran experiencia, contratarnos se convertir\u00e1 en la mejor soluci\u00f3n para crear campa\u00f1as y estrategias que impulsen tu negocio!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add2767 elementor-invisible elementor-widget elementor-widget-jet-headline\" data-id=\"add2767\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"jet-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"jet-headline jet-headline--direction-horizontal\"><span class=\"jet-headline__part jet-headline__first\"><span class=\"jet-headline__label\">\u00bfQuieres trabajar con<\/span><\/span><span class=\"jet-headline__space\">&nbsp;<\/span><span class=\"jet-headline__part jet-headline__second\"><span class=\"jet-headline__label\">expertos en marketing?<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-124b1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"124b1ba\" data-element_type=\"section\" data-e-type=\"section\" 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click aqu\u00ed &lt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MARKETING ESTUDIO DE MERCADOS CARRO VALLA CARRO VITRINA BTL ADMINISTRACI\u00d3N DE REDES SOCIALES \/ MARKETING DIGITAL MARKETING POL\u00cdTICO ESTUDIO DE MERCADOS \u00a0 La investigaci\u00f3n de\u00a0mercados es un conjunto\u00a0de instrumentos y t\u00e9cnicas\u00a0indispensables para el\u00a0desarrollo del ejercicio\u00a0de marketing, porque\u00a0mediante esta se puede\u00a0monitorear de forma\u00a0detallada el entorno y\u00a0las acciones del grupo\u00a0objetivo que se est\u00e9\u00a0estudiando, identificando\u00a0sus necesidades, sus\u00a0gustos, sus 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